Jeff Stoltman, Wayne State marketing professor, commented in a story about the influence of the Super Bowl on home sales in Detroit . \"You can take advantage of all the people peering at Metro Detroit in the two weeks leading up to the game,\" Stoltman said. \"It creates urgency. It puts people in a good mood. It\'s exciting. I don\'t think home builders will rack up huge sales because of the Super Bowl, but if they are smart and make great presentations, they will move some homes.\"